To take the second rank in world frit market in 2020 and thus to become a global “performance coating” company. To globally enter every household that cooks.
To be a dynamic solution partner that creates value for its employees, the industry, and its stakeholders and that maximizes customer intimacy.
- Attaching importance to sustainability
- Attaching importance to business ethics
- Attaching importance to occupational health and safety
- Being customer-oriented and focusing on customer intimacy
- Increasing company value through new investments and innovations
- Creating value and new career opportunities for employees
- Adopting transparent, open, and direct communication
- Entrepreneur and open to changes